Facebook Ads are a good way to advertise your business, product or services, with billions of users active every single day and an easy-to-use platform which has a very detailed targeting list, it’s easy to see why so many businesses flock to the platform and hold it as a key component of their digital marketing […]
Whilst most consumers are still open to brand messaging during the crisis, situational awareness is key, and reaching people in the right way is essential to effectiveness. To help with this, here are some key tips on how brands can maintain audience connection through Instagram Stories during this current situation. Share Your Brand’s Story Brands […]
Given all that is currently going on, you’ll be excused if you missed the announcement that LinkedIn has been trialling its own version of Stories, with the view of rolling this out to all users very soon. But why, why has LinkedIn decided to follow the suit of many other social platforms in adding stories […]
During the current situation with the coronavirus, Facebook reported towards the end of March that they have seen a spike in usage across most countries. The company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” This increased usage was identified as […]
It’s taken the worlds of Instagram and Facebook by storm and now another social media platform has jumped on board with its own version of the highly popular ‘Stories’ function. Last week, Twitter announced its own variation on Stories called 'Fleets', which enables Twitter users to share their ‘Tweets’ in a less permanent way via a Fleet. […]
[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"] It’s one of those ongoing digital marketing battles –getting your business’ website to appear on the initial pages of Google. Search Engine Optimization (SEO) can be a bit of a minefield, particularly when Googleconstantly update the way […]
At Air Social digital marketing agency, we’re acutely aware of the power of video and how it helps our client’s businesses. We’ve already posted tips about effective video content but how do you go about making sure that content gets noticed and by the right people? Post videos directly to Facebook If you’re already familiar […]
It's so important right now to keep maintaining communication with your customers and with your clients. Radio silence is the worst approach your business can take to the unique situation COVID-19 places us all in. We find that just keeping people in the loop inspires confidence even if you have nothing to say except "all's […]
While we're under lockdown, it's time to focus on the human side of your business. With work being conducted from our home offices, many traditional professional barriers are being breached with important meetings taking place over Zoom and Skype and children and partners dipping in and out of frame in the background. It's not business […]
