What’s new and relevant in the world of Air Social and beyond - check out our most recent posts.

August 13, 2020
Using Influencers To Promote Your Brand

Brands should always be looking for new approaches to take to reach specific receptive audiences. To get the attention of those who dislike being advertised to, one approach some advertisers are taking is to utilise an influencer and their network. The term influencer is common in the digital community, individuals with large followings with something […]

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July 30, 2020
Air Social’s Tips for making your social content more accessible

Did you know that 1 in 7 people have some form of disability? Not every disability is visible, and they can vary hugely in severity. It’s your duty when creating content to make sure that your social media presence is accessible to all, it’s not just good business, it’s morally important to make life easier […]

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July 22, 2020
To Tik or Not to Tok? Is TikTok the right fit for your advertising strategy?

The office has recently been a little-bit-lockdown-obsessed with TikTok, the addictive video-sharing app that has taken the world by storm. Worldwide there are one billion users of this Chinese app, and there are nearing four million users in the UK who spend an average of 41 minutes a day scrolling through! But is it a […]

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July 14, 2020
How to Maintain a Better Online Relationship With Your Customers

Social media is based on relationship building, on creating and maintaining connections with people. This doesn’t just apply on a social-personal level; it is very much a core element of modern business practices. So how do you go about building better, more genuine relationships with your online audiences? Customer Experience. Just as in the store […]

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July 7, 2020
Twitter Tests Out 140 Second Audio Tweets

Feel like a 280 character Tweet isn’t enough to get your point across? Tired of typing and crafting the perfect sentence that fits? Then Twitter’s latest innovation that is currently being tested might be just what you’re looking for. If you have an iOS device with the Twitter App installed then you might be one […]

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July 2, 2020
YouTube Introduces “Video Action Campaigns” And Other Great Tools

One of the effects of the lockdown has been to force businesses to adjust their online advertising campaigns in order to shift focus onto boosting online sales. YouTube has jumped on this opportunity to offer a new option for “Video Action” campaigns.  70% of people say that they have bought from a brand as a […]

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June 26, 2020
Best Practices for your Landing Page

A brilliantly designed landing page is the best way to improve your website’s conversion rate. If you want to generate more and better quality leads, then you’re going to need to do some careful planning. Here are our tips for improving the quality of your landing page.  Reduce the clutter. You should only have one […]

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June 18, 2020
LinkedIn adds further re-targeting options

We have some great news for businesses and digital marketers alike. The development teams at LinkedIn have finally gifted advertisers with updated retargeting tools that are now tied to video advertisements and lead-generation forms.  For those of you who are not in the know, you may be asking what exactly is retargeting? Retargeting is the […]

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June 12, 2020
Twitter expanding testing of Fleets

We wrote in April how Twitter was in the process of testing its answer to Instagram "Stories", you can read that article here. It has been tested in Brazil since March, Italy since May and now the test will be expanding to users in India while the company continues to gather feedback. It's still not […]

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