It’s all about engaging with your audience When scrolling through your various newsfeeds, LinkedIn, Twitter, Facebook, Instagram, how many company messages stick out amongst the baby photos, selfies, news articles and How-To videos? You'll probably notice some familiar brands popping up now and again, usually trying to sell you something you quite probably need and […]
Instagram Stories certainly aren't the new kid on the block, but in the three years since they were introduced they've made a massive impact on how we consume social media on our phones, and they've also provided us with another amazing avenue for digital advertising! Stories utilise the whole screen and allow the use of […]
Air Social is looking for a Senior Creative Designer to join its team of marketing experts. This role will be responsible for carrying out a wide-range of creative tasks for a variety of different clients. You will be taking briefs from both new and existing clients, applying your creative flair to projects ranging from web […]
Here we go again! Lockdown 2.0 the latest upgrade to 2020. What can we say, it didn't come as a shock, but it's not pleasant all the same. However, if there's anything we've learnt from the past year at Air Social, it's that with some creative brainstorming, a positive attitude and a bit of elbow […]
Air Social has embarked upon an exciting new project alongside Woking Works (part of Woking Borough Council) to help students from the University of Surrey to promote the two companies NearSt and Too Good To Go. Both companies are part of the economic development plan funded by the government to promote an increase in footfall […]
Geotargeting, short for "geographic targeting", is a method of determining and delivering content to someone based on their geographic location. This can vary from a large scale target to an entire country, to a small scale target to a town. So why would this be of interest to an advertiser? Well, first and foremost, people […]
When lockdown was officially announced back in March, millions of us took our various office laptops and desktops, and started to work from home. It was a disruptive change to most of our daily working lives at the time and was accompanied by much uncertainty and unease. Around 46% of workers were setting up makeshift […]
The comment sections on social media can provide some terrifying waters to navigate and, if not navigated correctly, can open your business up for all kinds of criticism. However, it can also be your friend and an incredibly useful tool for forging genuine connections with your clients and customers. Here we go through the dos […]
Brands should always be looking for new approaches to take to reach specific receptive audiences. To get the attention of those who dislike being advertised to, one approach some advertisers are taking is to utilise an influencer and their network. The term influencer is common in the digital community, individuals with large followings with something […]
