Air Social helps Guildford’s Friary Centre carry out the most important student event of the year

Air Social, Guildford’s leading social media and creative marketing agency, pulled off yet another fantastic Student Takeover Night at The Friary on Tuesday (4th October).

The shopping centre, in the heart of Guildford town centre, called upon Air Social to help deliver not only its most lucrative event of the year but also one of the most important events in the student calendar.

More than 3000 students attended the free ‘lock-in’ evening, which ran from 6pm to 9pm, and featured a DJ, and in-store promotions which included discounts of up to 30% at fashion retailers including Topshop, River Island, Armani Exchange, Urban Outfitters, Sunglass Hut and SOLETRADER for anyone who had pre-registered for a Student Takeover wristband. There was also a chance for five lucky students to win a £100 gift card.

This is the third consecutive year The Friary has chosen to work with Air Social to organise the event, after the marketing company, which delivers bespoke social media and creative marketing campaigns for local businesses and organisations in Surrey, exceeded expectations by attracting record numbers of students to the shopping centre in 2014 and 2015.

Air Social Managing Director, Alexandra Vinall, comments: “After the success of the first two student nights at The Friary, we were thrilled to be appointed to help organise the event for the third year running.

“By working with our portfolio of clients in the higher education sector including Surrey University, Guildford College, Farnham Sixth Form College, Merrist Wood and ACM we were able to deliver the message to students county-wide and we are delighted to have made this event a hat trick triumph.”

For more information about upcoming events at The Friary, visit or follow @FriarycentreGU1 on twitter.

For more information about how Air Social can help you get the message out there about your brand call 01483 789434 or visit

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