March 22, 2024

Seven reasons working with an agency gets better results 

Are you looking to grow your in-house marketing team? Before you take the plunge and explore recruitment, have you considered the benefits of working with an agency? Rather than replace your in-house team, have you considered a hybrid approach to your marketing communications? An agency can work in tandem with your internal marketing resource and help adjust to your evolving needs. Whether that’s exploring new marketing channels, reaching new audiences or driving leads. Many agencies are performance-focused, so it’s all about achieving results. 

So, what are some of the benefits of engaging a full-service agency? We delve into the seven reasons why engaging a marketing agency can help take your business to the next level.

Access to a range of experts in one place | From copywriters and social media managers to PPC experts and creatives, an agency offers a diverse range of expertise. Agencies are made up of professionals with years of experience who have ‘been there, done that’ when it comes to executing marketing strategies, developing content, and ideating creative designs. This broad skillset enables an agency to offer a more joined-up approach to integrated marketing campaigns. 

Cost-effective | An agency is undoubtedly more cost-effective than hiring the same roles in-house. Economies of scale mean you can tap into a greater breadth of resources for a lot less money. The equivalent of hiring the same expertise and skill sets in-house can be costly, particularly when you consider many PPC managers have five+ years and creatives have refined their skills and abilities over time. 

Scalable | Whether you’ve got a seasonal project you want to promote digitally or require additional website or creative help; agency support can be dialled up or down depending on the business’s needs. Instead of employing a new member of the team and having to go through training and onboarding -which can take months – agencies offer flexibility when it comes to scaling marketing activities. This could look like specific campaigns, which run across the year, a mini branding project in line with a new service or product launch or even a series of ad hoc social media training workshops to enhance your in-house teams’ skills.

A fresh perspective | Outsourcing your marketing to an agency brings the advantage of an unbiased outside pair of eyes. When you work in an organisation, it sometimes can be difficult to ‘see the wood from the trees’, so an agency can offer a fresh perspective and objectively evaluate your business, industry, and target audience. They can identify strengths, weaknesses, and opportunities that may have been overlooked internally. This alternative viewpoint allows for innovative ideas, strategic insights, and a different approach to marketing that can help your business stand out from the competition and elevate your brand. 

An extension of your own team | There’s no doubt your in-house marketing team know their stuff when it comes to your business, culture, values and generally all the idiosyncrasies associated with your organisation. But the beauty of working with an agency is that they’ll champion the idea of collaboration and make it their mission to get to grips with your business. This means you can brief your agency to get on with tasks, such as digital marketing or social media, while your team focus on activity that requires their specific knowledge, like internal comms and supporting the sales team.

Lower commitment | Teaming up with an agency is a lot less commitment than employing a full team with the separate skillset you may require. An external team relinquishes the need for recruitment, training and onboarding and other tasks that come with employing a new team member. This also means you can take your time to find an agency that is a good fit with your team and organisation and one you feel you can build a relationship with. 

Get better results | Agencies are all about achieving results, so naturally there’s an emphasis on recommending the best and most effective solutions. Agencies focus on performance and campaign optimisation, so are dedicated to achieving success. Investment is an integral part for agencies too. Agencies will have access to a wealth of software, tools and resources, which simply aren’t practical for only one company that may not specialise in marketing

If you’d like to learn how Air Social can support your organisation, get in touch here.

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