What actually is Social Media Marketing, and why is it important?

What actually is Social Media Marketing, and why is it important?

Our world is changing at a rapid pace, social media is playing an undeniably important hand in shaping not only advertising, but also news and communication. With over 2 billion Facebook users worldwide, mobilising social media as an arm of your marketing strategy is important. Through social media, customers can connect with brands, companies, and products in a way unlike ever before. This provides a unique opportunity for you to create brand loyalty through social media marketing.

Social Media Marketing covers many forms of advertising; from advertising behind-the-scenes, to growing communities, posting, monitoring and creating exciting content to engage audiences. Across our team of creative and digital experts, we are experienced in creating the most effective campaigns to engage your target audience.

A company’s social media presence, when nurtured correctly, can grow a myriad of positive results. Here’s our top reasons why Social Media Marketing as so important:

  1. Increased Brand Recognition

Every opportunity you have to get your brand out there and increase your visibility is valuable. Social media networks are other channels for your brand’s content – which could include a variety of posting. Higher brand visibility is also important so show customers that you are easily available.

With increased brand visibility however comes greater responsibility for showing your brand in the best light possible, getting all aspects of your visual elements and copy just spot on.

  1. Improved Brand Loyalty

Once you have tapped into posting content that your community enjoys interacting with, consumers will naturally feel an increased sense of loyalty towards your brand. Mentions, shares, likes, loves will all contribute to a friendly, positive relationship between you and your community.

  1. Higher Conversion Rates

The figures don’t lie; social media marketing results in higher conversion rates. The most significant impact social media has on converting consumers is through its ability to humanise a brand. Social media is a place where brands can act like people do, shedding layers of corporate loftiness and providing a friendly face to engage with those hard to reach potential customers.

  1. Better Search Engine Rankings

SEO is the best way to capture relevant traffic from search engines. Even if you carefully update your blog, including optimised titles, descriptions and key words, as well as links looping back into your site, it’s no longer enough to hold good Google rankings. Being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.

  1. Increased Inbound Traffic

Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. The more quality content you distribute through social media, the more relevant inbound traffic you’ll generate, and more traffic means more leads.


If you would like to learn more about Social Media Marketing and how it can boost your existing marketing footprint, contact us at team@airsocial.co.uk, or give us a call on 01483 789434.