Living in a world where so many people use social media we thought on Social Media Day at Air Social it would be nice to share our thoughts and opinions on probably the most powerful and far-reaching communication source in the world!
So, what is Social Media Day?
On June 30, 2010, Mashable launched Social Media Day to recognise and celebrate social media’s impact on global communication.
As Air Social is primarily a social media agency, we asked each person in the office to explain why social media was important to them, and what their favourite advert was, and why.
Social Media is my life. I love all the different ways social media is used, and the amazing things it can achieve. Having worked in PR and Advertising for some time now, seeing the trend move from traditional mass print advertising to tailored and targeted social media and digital strategy has been remarkable.
I think the advert that’s stuck with me most is the Geico unskipable adds. They are a clever response to the Skip Advert button that you find on YouTube. Aside from the creativity of them, they make me smile!
Social media is at the forefront of modern marketing. There’s no better way to be in front of your target market at such a low cost than through social channels.
Traditional advertising doesn’t offer engagement and a two-way form of communication like social does, communication is an art form and social media is the modern day canvas.
This is by far the most amazing advert I’ve ever seen;
Social media is important to me because it makes it easy to stay in touch with friends and family across the world. The way social media is used by businesses is also pretty cool, I love instantly having at my fingertips a newly released film trailer, an advert for a new game, or a new piece of software that I would never have found otherwise.
Here’s my favourite advert. I’m not convinced it will make me buy a Volvo, but it shows very out-the-box thinking when it comes to showing off their precision steering!
Social media to me has become a way of life, the ability to stay in contact with social groups, to easily buy and sell, as well as being advertised to based exactly on your preferences. Social media is becoming so advanced that you are now leaving a digital imprint wherever you go, of course there are negatives to this, but when used safely and correctly the benefits to which are huge.
An advert that sticks in my mind is the ‘We’re the Superhumans’ for the Rio Paralympics. It is a campaign that did very well on TV but also went viral, with over 8 million views on YouTube alone. It is a campaign which looks adversity, prejudice and the stigma of disability in the face and says yes you can! It is an inspirational and eye opening campaign which shows that these athletes are superhuman and whenever I see it, I get this feeling of awe and proudness at watching these athletes and skillful individuals embracing their disability.
My name is Piers and I have been lucky enough to be a part of the team at Air Social for work experience. I’m at a point in my life where I am surrounded by social media in all aspects of my life. I even have friends that can’t go without it. To me I see social media as a rare opportunity given to the younger generation that hasn’t been available before now, giving us the upper hand. Social media provides a unique communication which most people my age have been brought up around. We are surrounded by an online environment of influencers, creators and generally cool people. Having these inspirations, I always feel connected to their content.
As you can see there are lots of adverts that stick with different people in different ways. Appealing to your target audience can be difficult, but get it right and the rewards can be huge.
We’re Air Social and we love social media and all things digital. If you’re finding it hard to compete in the digital world then why not give us a call on 01483 789434, we would love to hear from you.