The digital world moves quickly. It can be a daunting prospect knowing that a strategy you are using, or the tools that you find most useful, may be becoming outdated. Having been in the digital sector over a period of great change, we know this only too well. We also know however that keeping up to date with this ever changing world can yield huge returns.
Knowing the trends and changes coming up will put you ahead of the competition, will give you valuable credibility, and will sit you on the road to digital success.
Below we have 4 ways we use to stay up to date.
This is our favourite way of learning what’s new and exciting in the sector. Regularly reading a range of articles on digital will give you a sense of the direction new trends and technologies are taking. There’s a huge range of blogs out there, so it is tricky to know where to start. Here’s a small selection that covers a range of the digital sector:
Social media group
We love Linkedin groups. They seem to be less well-known than Facebook groups, however with the more professional audiences you can be sure they contain treasure troves of useful articles and ideas. Simply search for your area of interest, find a group that looks interesting, request to join, and get scrolling!
Don’t always be perturbed by the dreaded website sign-up form or checkbox, they can be game-changers. Email newsletters are controversial. Some people love them, using them as a tool to stay up to date and informed, some people hate them, seeing them as unwelcome clutter in their mailbox. We sit somewhere in the middle. Having a small yet varied selection of newsletters coming into your mailbox each month acts as a valuable pointer to what’s coming up and what might be worth reading more into. You can make this significantly easier for yourself by setting up an automatic forwarder to copy these into a specific folder in your mailbox. Then, when you have time to read through, these are all in one location.
Definitely the best way to keep up to date is the simplest. Talking to people in your industry and asking the right questions to potential customers gives you a window into common problems and challenges. You can be sure that these challenges have been faced by people across the digital world, and in-turn you can be sure people have started writing about their potential solutions. The more your research into these, the more rounded a picture you gain of your digital surroundings. The better this is, the better placed you are to adapt to changes in the digital world.
The digital sector moves quickly, and it can be daunting trying to keep up to date with the latest goings on. The above suggestions are just a few ways you can stay ahead of the game, but it’s a great place to start.
If you would like to learn how an agency specialising in digital strategy and creativity can help your business, why not get in touch. We’d love to hear from you.