Air Social Marketing Agency http://airsocial.co.uk Social media, creative marketing, events and PR Thu, 19 Apr 2018 08:17:44 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 An outsiders take on new age Marketing http://airsocial.co.uk/an-outsiders-take-on-new-age-marketing/ Tue, 03 Apr 2018 10:06:34 +0000 http://airsocial.co.uk/?p=5699 I am a chef who normally works in my villa (and farm) that I rent out in Tuscany. However, when Alex offered for me to do a few weeks of work experience at Air Social, I jumped at the opportunity. Not only do I have an innate interest in working with Air Social because of […]

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I am a chef who normally works in my villa (and farm) that I rent out in Tuscany. However, when Alex offered for me to do a few weeks of work experience at Air Social, I jumped at the opportunity. Not only do I have an innate interest in working with Air Social because of my family’s history in the marketing field, but it would it give me the chance to learn about how to market my own business (villapozzolo.com).

The Old Fashioned Approach VS New Age Marketing

It used to be that you could only market your business or products by posting leaflets, on city signposts or by signing up for ads in a paper.

I actually come from a family of publishers who own the M. DuMont Art Book and Newspaper Publishing House in Germany. Before the Internet, newspapers were the largest marketing platform. This form of marketing is now antiquated, as it relies much too heavily on personal connections i.e. knowing someone at a newspaper company.

The increase in new channels and technologies, namely Facebook, Instagram and Google, has dramatically changed the world in which marketeers operate. This new framework means that marketing is more accessible to everyone, but has become much more complex. Now, marketeers can target users to a ridiculous level of accuracy. There are so many possible specifications, from age, gender, your income to even whether you are insured. Navigating this new world are a new breed of marketeers.

My Experience At Air Social

I think Air Social has spoilt office work for me (because I honestly don’t think anywhere else will ever match up!) Every member of the team is so animated and passionate about their work. It’s rarely quiet – whether it’s because they are discussing new campaign ideas or constructing tragic puns. Everyone constantly plays ideas off of each other, and if someone is stuck on a problem, anyone or everyone is willing to lend a hand. So many marketers often drown their clients with technical jargon, but Air Social have a very transparent approach with theirs. Air Social really care about each of their clients, and it’s really touching to see. I’m excited to watch how this amazing company develops and grows in the coming years.

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5 digital marketing hacks to help increase your business leads http://airsocial.co.uk/5-digital-marketing-hacks-help-increase-business-leads/ http://airsocial.co.uk/5-digital-marketing-hacks-help-increase-business-leads/#respond Mon, 26 Mar 2018 12:53:34 +0000 http://airsocial.co.uk/?p=5696 The average internet user is served more than 11,000 online adverts per month, according to Huffington Post. With all that competition, how do you stand out from the crowd and make sure you capture your audience’s attention? Here are five digital marketing hacks to help increase your business leads: Video Marketing Video is increasingly becoming […]

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The average internet user is served more than 11,000 online adverts per month, according to Huffington Post. With all that competition, how do you stand out from the crowd and make sure you capture your audience’s attention? Here are five digital marketing hacks to help increase your business leads:

  1. Video Marketing

Video is increasingly becoming one of the most digested forms of media; many people prefer to watch a video of a product’s feature than read the product description. But what makes a successful digital marketing video? The key is to tell a story, one that has a message and a clear call to action.

  1. Seek out the latest Growth Marketing Tactics

Stay up to date with all the relevant online marketing trends in your industry. Look at digital marketing blogs or, if you’re too short on time to do it yourself, employ the likes of a digital marketing agency, which will be able to do the work for you.

  1. Influencer Marketing

Around 80 per cent of people say they trust the recommendations of their friends and family. Using the face or name of someone familiar to endorse your product or service can therefore be a great way of gaining the trust of your audience.

  1. Data Capture

No matter how many visitors your website generates, if you aren’t compelling them to give you their information, you’re bound to miss out on converted leads. Ensure your traffic doesn’t leave without being given multiple chances to input their data, such as an exit pop up, competitions or gated content (such as allowing them to download something in exchange for filling in their details).

  1. Test, test, test

Just because you’ve set up your website and are doing all the right things across your social media platforms, it doesn’t mean the work stops. The world of digital marketing is an ever-changing one, so efforts in this field will always need to be tested and updated for optimization. A/B testing enables you to compare multiple versions of a web page to determine which one converts better – sometimes changing something as small as moving a headline on your website will increase leads.

If you need help keeping up to date with the ever-changing word of digital marketing to ensure your business is fully maximising its potential online, Air Social can help.

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Five ways to protect your brand when using social media advertising http://airsocial.co.uk/five-ways-protect-brand-using-social-media-advertising/ http://airsocial.co.uk/five-ways-protect-brand-using-social-media-advertising/#respond Mon, 19 Mar 2018 09:48:41 +0000 http://airsocial.co.uk/?p=5688 Protecting your brand reputation on social media is a hot topic right now. Recent high-profile incidents have led some social media platforms to make significant changes in order to protect advertisers whose adverts appear within their content. YouTube has pledged to build more human (as opposed to algorithm) content checks into its verification process and […]

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Protecting your brand reputation on social media is a hot topic right now. Recent high-profile incidents have led some social media platforms to make significant changes in order to protect advertisers whose adverts appear within their content.

YouTube has pledged to build more human (as opposed to algorithm) content checks into its verification process and introduce a three-tier suitability rating offering more clarity on exactly where ads will run, while Facebook has doubled its content review team and is working with third party partners to develop brand safety tools.

Businesses using social media advertising can also do a number of things to help protect the reputation of their brand:

  1. Develop a Social Media Policy

While your core social media activities are likely to be handled by a social media management agency or team, all your employees need to be mindful of what they share and post. A social media policy, which takes into consideration legal risks, brand vision/voice and privacy, will help prevent employees from posting anything that may endanger your company’s security and reputation.

  1. Control Your Brand Name

Most social media marketing revolves around the most popular networks like Facebook, Twitter, Instagram, LinkedIn and YouTube but it’s worth securing control of your brand name on other networks to avoid someone else adopting your brand name and jeopardising its reputation.

  1. Monitor channels for sensitive categories and mentions

Your social media marketing company will be able to break down content on various platforms to identify sensitive topics, such as anything violent, that you wouldn’t want to place your advertising alongside. One of the other benefits of using a social media marketing agency to run your Facebook ad campaign is that they are able to monitor and deal with negative comments or mentions of your brand name quickly and before they spread.

  1. Third party verification

Any decent social media marketing agency should be working with third party verification providers to ensure the content on social media platforms is valid and does not breach any security, suitability or privacy regulations.

  1. Keep Passwords Safe

It goes without saying that you should keep your passwords safe and private but that’s easier said that done when a number of different people need access to your social media accounts. Using a password manager is a good way of sharing login credentials securely.

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International Women’s Day http://airsocial.co.uk/international-womens-day/ Thu, 08 Mar 2018 10:32:35 +0000 http://airsocial.co.uk/?p=5680 Today is International Women’s Day so here are some thoughts from Air Social MD, Alex Vinall, about what it’s like being a female business leader in today’s society. What’s the secret to being a successful woman in business? I think it’s the same as it is for everyone, male or female – determination and plenty […]

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Today is International Women’s Day so here are some thoughts from Air Social MD, Alex Vinall, about what it’s like being a female business leader in today’s society.

What’s the secret to being a successful woman in business?

I think it’s the same as it is for everyone, male or female – determination and plenty of tea! I started my business as a single mum so juggling raising my young son on my own with the pressures of running a small business was tough but really that’s just the same for any woman who chooses to have a family and a business. I’ve since married and had another child but the demands remain the same; it’s still always a race to get to the school gates on time for pick up! I think there is also a lot to be said for patience. I lacked that when I first started my business but it is something I have learnt over the years. Good things can and do come to those who wait but that doesn’t mean you should refrain from being a go getter either.

What women inspire you?

So many women inspire me. I should probably say the Prime Minister or a suffragette or something but really it’s the women I meet and network with on a day-to-day basis, both professionally and socially. A lot of my friends have had amazing careers, then had children and are now setting up their own businesses because they haven’t been able to find work that allows them to be a mum and work and I totally admire their drive and persistence in doing something they enjoy rather than pandering to what society says they should or should not be doing. I also admire women helping to change the business world for future generations; Air Social works closely with I am the Code, which was founded by a truly inspirational woman called Marieme Jamme and is working to enable one million women and girl coders by 2030.

How do you think being a woman in business has changed over the past century?

I expect it has changed immensely, as has the business world in general. We live in such a fast-paced, technology-centric environment these days that women (at least those in the western world) are able to have much better access to the tools that enable them to go far in business. Attitudes have changed but I think we still have a long way to go – I look forward to the day when people stop referring to me as a “successful business woman” and instead say a “successful business person”.

What business tool can you not live without?

My iPhone. Running a social media marketing agency means I need to have access to social media at all times so I can check my clients’ social media campaigns and social media advertising. I am literally lost without it.

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#CHEERLEADINGFORCONFIDENCE SOCIAL MEDIA CAMPAIGN http://airsocial.co.uk/cheerleadingforconfidence-social-media-campaign/ Wed, 07 Mar 2018 09:52:23 +0000 http://airsocial.co.uk/?p=5666 The post #CHEERLEADINGFORCONFIDENCE SOCIAL MEDIA CAMPAIGN appeared first on Air Social Marketing Agency.

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CAMPAIGN CREATORS: Emma Reed of @EMMASHOESTYLINGYOU & Kate Taylor of @KATETAYLORCREATIVELIVING

AIM: To celebrate women’s achievements in support of the press for progress 2018 International Women’s Day Campaign.

ETHOS: To share stories of women whose achievements we admire, to cheerlead for women to inspire and promote confidence.

We’d like the stories to champion all sorts of achievement from tiny to huge, with the aim of highlighting that sometimes even the little wins mean a lot.

This is all about inspiring other women and creating confidence – it can give us a huge burst of often needed confidence to know someone’s got our back and is cheerleading us from the sidelines.

METHOD: It’s completely up to you how you would like to cheerlead, and we have a couple of ways you might like to get involved:

  1. Post a pic of the person you’re cheerleading for .
  2. Post a pic of yourself cheerleading for them. *  see pic of Emma demonstrating the pose below.

Then pass it on by tagging 5 friends to encourage them to do the same with the hashtags:

#cheerleadingforconfidence #pressforprogress #internationalwomensday2018

Please also tag campaign creators: @emmashoestylingyou and @katetaylorcreativeliving

CAMPAIGN LAUNCH: 5th March onwards International Women’s Week.

PLATFORMS: Instagram / Facebook / Blogs / Linked In.

EMMA + NATIONAL CHEERLEADING CHAMPION EDEN SPARKE @eden.sparke
All images taken @vpercuin https://www.perciun.com/
Hair and make up by @claire7497
Shot at @spelthorne_gymnastics_centre

EMMA AT END OF SHOOT TAKEN ON DAY OF ‘STORM EMMA’

*CHEERLEADING POSE: HIGH PUNCH UP

ABOUT INTERNATIONAL WOMEN’S DAY

The International Women’s Day 2018 campaign theme is #PressforProgress

To find out more click here: https://www.internationalwomensday.com/PressforProgress

ABOUT EMMA REED:

Emma is a personal stylist who understands the emotional connection women have with our wardrobes and that confidence comes

with the right outfit. Emma’s mission is to help woman feel confidence through their clothes, whatever their age, size or shape.

Find out more about Emma at www.emmashoe.com

ABOUT KATE TAYLOR

Kate is a creativity and empowerment coach on a mission to help others live life full of creative expression in order to live

well, work well, and feel good. Kate brings creative spark, magic, and a bit of rock n’ roll colour to her client’s lives.

Find out more about Kate at www.katetaylor.co

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What is Vero? http://airsocial.co.uk/what-is-vero/ http://airsocial.co.uk/what-is-vero/#respond Mon, 05 Mar 2018 17:54:10 +0000 http://airsocial.co.uk/?p=5663 As Facebook and Instagram celebrate their 14 and eight year anniversaries respectively this year, there’s a new social media kid in town. Vero has been operating under the radar for nearly three years but just recently surged to the top of the Apple App Store and has ranked high in Google Play. Launched in 2015 […]

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As Facebook and Instagram celebrate their 14 and eight year anniversaries respectively this year, there’s a new social media kid in town.

Vero has been operating under the radar for nearly three years but just recently surged to the top of the Apple App Store and has ranked high in Google Play.

Launched in 2015 by billionaire businessman, Ayman Hariri, the platform vies to be Instagram, Facebook, Twitter and Spotify rolled into one. You can post photos, text URLs and recommendations. Nothing all that new there then. So, what’s its supposed USP? Well, unlike other platforms, it has no social media advertising or algorithms.

On the news feed, you will see your posts as well as the posts of people you connect with or follow. When you begin your profile, you can choose to just connect with friends (split into three categories: close friends, friends, and acquaintances) or also have followers. Then you are able to choose which groups are allowed to see which posts.

So how will it make money if there is no way for businesses to us it for social media advertising, social media campaigns or social media promotion? While its developers have said the platform will be ‘free for life’ for its first million users, anyone who joins after that will be expected to pay a ‘small’ annual fee.

Vero places itself as ‘true social’. It’s very much a friendship community-building social media network and, while it is currently experiencing a surge in popularity, it has already experienced problems with its service and questions over it financial sustainability.

Only time will tell if it will become a longstanding social media platform or a victim of its own hype that ends up on the defunct pile with Bebo and MySpace.

 

 

 

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This is an amazing opportunity for a Digital Account Manager or Account Executive to join our fast-growing agency located in the heart of Guildford! http://airsocial.co.uk/calling-all-digital-account-managers-and-account-executives/ Wed, 21 Feb 2018 09:51:38 +0000 http://airsocial.co.uk/?p=5650 This is an amazing opportunity for a Digital Account Manager or Account Executive to join our fast-growing agency located in the heart of Guildford! Roles & Responsibilities: Account Manager The Digital Account Manager will work closely in managing the relationship with their clients and assist in up-selling other services we offer. You will have a […]

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This is an amazing opportunity for a Digital Account Manager or Account Executive to join our fast-growing agency located in the heart of Guildford!

Roles & Responsibilities:

Account Manager

The Digital Account Manager will work closely in managing the relationship with their clients and assist in up-selling other services we offer. You will have a good understanding of social media advertising and building digital strategies to bring a strong return on investment for your accounts. You will have a strong hand in all outgoing advertising and will work alongside your team to meet all set KPI’s. You will be a strong communicator internally and externally with the unique skill of spinning several plates at once!

Account Executive

Assisting the Digital Account Manager with developing digital marketing strategies for clients. Planning social campaigns on Facebook, Twitter, LinkedIn and Instagram. Managing Facebook advertising campaigns. Setting up social media accounts for clients. Generating reports and using results to enhance client campaigns. Looking after social media accounts for the company’s brands, including creating, monitoring, and reporting on in-house campaigns. The ideal candidate will be experienced and enjoy working with a team.

If you are experienced in online advertising and marketing and a team player, this could be the dream role for you!

Apply by emailing alex@airsocial.co.uk

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6 Simple Steps to Finding The Perfect Instagram Influencer http://airsocial.co.uk/how-to-find-instagram-influencers/ http://airsocial.co.uk/how-to-find-instagram-influencers/#respond Mon, 19 Feb 2018 12:41:45 +0000 http://airsocial.co.uk/?p=5615 Know the power of Instagram influencers, but don’t know how to get started? Finding an Instagram influencer to promote your brand or product is an excellent way to utilise word-of-mouth marketing in the modern day. Unfortunately, knowing how to find Instagram influencers can be a challenging process. But don’t worry! With this guide, you’ll be […]

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Know the power of Instagram influencers, but don’t know how to get started?

Finding an Instagram influencer to promote your brand or product is an excellent way to utilise word-of-mouth marketing in the modern day.

Unfortunately, knowing how to find Instagram influencers can be a challenging process.

But don’t worry! With this guide, you’ll be a pro in no time at all!

First of all,

What is an influencer and why should they be part of your marketing strategy?

So, what exactly is a social media influencer?

An influencer is someone who has a significant group of loyal followers within a specific niche or sector.

People are more receptive to endorsements from people they admire, which is what makes influencer marketing so effective.

In this digital age, social media influencers are increasingly outranking celebrities in the effective promotion of products and services. Influencers can also help companies to engage with specific niches that may have previously been more difficult to specifically target.

Influencer marketing helps to make brands seem both desirable and accessible.

Twitter’s research shows that 49 percent of consumers seek advice from social media influencers before making a purchase, and 20 percent said that a Tweet from an influencer led them to share their own product reviews.

Instagram has over 800 million monthly active users and is rapidly expanding at a faster rate than its competitors – Facebook, Pinterest and Twitter.

Leading social media influencers show a preference for Instagram, as the focus on high-quality images and video lends itself well to product reviews and promotions.

instagram best for branded content

Graph via Shane Barker

According to Mediakix, the top 50 most followed influencers on Instagram have 2.5 billion followers in total and in 2017 over £719 million was spent on Instagram influencers, a number that is expected to rise to over £1Bn in 2018.

Now we know what an influencer is, here’s how to find one:

 

1. Selecting the best influencer for your brand

Clearly there is phenomenal marketing power to be leveraged through the use of influencers on Instagram in particular.

It’s important that you select the right influencer who will fit in well with your brand and your marketing message to ensure you are getting the most out of this form of marketing.

When thinking about which influencer to select to promote your brand, keep in mind the three Rs:

Relevance – check that the influencer is producing content that is in keeping with what your business stands for.

Reach – take a look at the number of people you might be able to reach through a particular influencer.

Resonance – find out to what degree the influencer’s content is engaging their audience.

Think about the audience that you are trying to attract, and only use an influencer that this target demographic will trust.

 

 2. How to find Instagram influencers in your area

Once you’ve identified the sort of influencer you would like to connect with, how do you go about finding the right influencer?

SEARCH TOOLS

Using Instagram’s hashtag search you can look for locations, keywords and topics related to your business niche.

This enables you to browse posts and look for those who are publishing the most relevant, attractive and well-received content in your industry area.

You can also use Google, or influencer search tools like Kred, Klout, Traackr, Followerwonk or Buzzsumo to find suitable influencers you may wish to work with.

Number of followers – keep an eye on the number of followers an Instagram user has. If you find excellent content but no one is following the account and few people are engaging with the content, they will not provide your company with the audience you are looking for.

Bigger isn’t always better – finding an Instagrammer with a huge number of followers is useless if no one is paying attention. A smaller follower account can be powerful if the followers are engaging well through likes and comments.

An influencer with over 1 million followers will be expensive and can appear to be a less authentic way of introducing your brand. The recommended follower target for those starting out with influencer marketing is 10-50K as these influencers usually charge less than £250 per post or will accept free products in exchange for their promotion.

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Explore influencer networks – once you’ve located a few influencers, find out who these influencers are following. Influencers often build up a network of like-minded users so by examining who your target influencers are following, you will naturally find more Instagrammers who you may wish to contact.

how to find instagram influencers 3

3. How to interact with influencers

Once you’ve identified the key influencers who are likely to leverage your marketing message to great effect, how do you encourage them to work with you?

First contact – reach out slowly to your influencers.

Make your first contact through ‘likes’ and comments on their posts.

Make sure you approach them in a genuine way – posting a flurry of likes and comments in a short space of time is unlikely to be received well.

Try to make insightful, empathetic or humorous comments (where appropriate) that connect with the particular post you are engaging with. Do this regularly over a significant period of time, such as a month, before messaging them directly.

Message – direct messaging (DM) or emailing an influencer after you have spent time engaging with their content can be great way to make contact. Be brief and clear about who you are and what you want and remember to be friendly!

Value – creating mutual value through giving influencers something, such as a free trial of your product or service, whether they expect additional payment or not, will help to set a positive tone and helps to build long-term relationships.

Payment – some influencers, particularly those with followings of more than 50K, will expect payment for promoting your business. According to tech company Tribe, depending on the number of followers an influencer has, you can expect to pay per post:

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4. Measuring your results

After building up a relationship with influencers and working with them to promote your business, it’s important that you track the results of these marketing campaigns.

Having clearly defined KPIs will help you to focus on what it is you want to track. Using Instagram’s analytics can help you to understand metrics such as engagement rate, reach and growth.

You can also use marketing tools such as Buzzsumo to give you an overview of how your influencer posts are performing.

Other programmes such as Google Analytics can help to measure impact.

A more organic way of tracking your ROI is to provide your influencer with a unique promotional code to use. This will help you track sales that occurred as a direct result of their posts.

5. How the best influencer campaigns work

The best influencer campaigns work through using a combination of promotional posting, cross promoting, takeovers and collaborations (where possible).

Here they are in more detail:

Promotional posting: where an influencer uses their social media account to promote your business through a post dedicated to whatever it is your business is selling.

how to find instagram influencers 5

Cross promotion: where an influencer shares, or re-posts your content across the different social media channels that they are active on.

Collaboration: working with an influencer to develop products or services that unite their niche and your brand.

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Takeovers: where an influencer ‘takes over’ your company’s social media for the day and uses it to promote your business.

This can be particularly effective when influencers take over Instagram stories for the day. Stories can be used in a variety of ways depending on what your company is selling.

If you sell a service, the story can be trialling the service for the day.

If you are selling a product, the story snippets can be used to show a ‘making of’. Takeovers enable influencers to unite their following and yours, by cross-promoting from their channel to yours, advertising to both sets of followers for the duration of the takeover.

 

6. Patience pays off!

Building a good business relationship with an Instagram influencer can take time, but it is worth it!

Studies by TapInfluence have shown that influencer marketing content delivers 11x higher ROI than traditional forms of digital marketing.

Why not start now by allocating an hour or two every week engaging with influencers you’ve identified. By increasing your social media presence, you can begin to build trust with both influencers and your target audience.

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Alex Vinall, MD of Air Social represents women in the digital sector at Mayor of London event http://airsocial.co.uk/alex-vinall-md-air-social-represents-women-digital-sector-mayor-london-event/ http://airsocial.co.uk/alex-vinall-md-air-social-represents-women-digital-sector-mayor-london-event/#respond Tue, 06 Feb 2018 16:16:03 +0000 http://airsocial.co.uk/?p=5603 Alex Vinall, Managing Director of local digital marketing agency Air Social, was invited to participate in an event held by the Mayor of London which marked the centenary of women’s suffrage in the UK. The event, held today in Trafalgar Square, marked 100 years since the 1918 Representation of the People Act was passed. This […]

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Alex Vinall, Managing Director of local digital marketing agency Air Social, was invited to participate in an event held by the Mayor of London which marked the centenary of women’s suffrage in the UK.

The event, held today in Trafalgar Square, marked 100 years since the 1918 Representation of the People Act was passed. This was a landmark victory that gave the first women the right to vote in this country and was made possible by the dedicated campaigning of suffragists and suffragettes.

The Mayor of London, Sadiq Khan, unveiled an exhibition that featured images of the key women and men who propelled the suffrage movement forward. The 59 figures that were selected will be etched onto the plinth of the artist Gillian Wearing’s Millicent Fawcett statue, which will be unveiled in Parliament Square in April.

As a leading Surrey businesswoman, Alex was invited to represent women in the digital sector and to take a stand for women in the modern gender equality discussion. Her attendance at the Mayor’s event was timely as Air Social has recently formed a partnership with iamtheCODE, a global movement with local roots that is working to educate 1 million women and girls in computer coding by 2030. Alex flew the flag for this collaboration at today’s event and was able to provide an example of how the cause of women is being championed in today’s world.

Commenting on today’s event, Alex stated, ‘It was a privilege to be able to attend the unveiling of this commemorative exhibition. It is a cause I am passionate about and, as a woman in business, I am personally aware of the challenges and barriers that still exist for women in the present day. I feel honoured that I was able to take part in celebrating the immense achievements of the brave women and men who advanced the female cause all those years ago.’

 

Alex Vinall at London Mayor's Event

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Announcing the Air Social and iamtheCODE partnership http://airsocial.co.uk/announcing-air-social-iamthecode-partnership/ http://airsocial.co.uk/announcing-air-social-iamthecode-partnership/#respond Tue, 06 Feb 2018 12:17:05 +0000 http://airsocial.co.uk/?p=5566 The post Announcing the Air Social and iamtheCODE partnership appeared first on Air Social Marketing Agency.

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We are pleased to announce that Air Social is teaming up with iamtheCODE to help reach out, inspire and educate young women and girls in coding and other digital skills.

iamtheCODE is a global movement run by Surrey resident Mariéme Jamme. Mariéme has lived locally for the past 25 years and over the coming months is keen to provide iamtheCODE training in coding, robotics and technologies related to STEAMD (Science, Technology, Engineering, Arts, Mathematics, and Design) subjects to schools and women’s clubs across the county.

Mariéme believes that a new, bold vision on female education is imperative in order to create the world’s next digital leaders. She states, ‘the evidence shows that if we do not break down barriers and help move women and girls into the technology industry, we will be creating layers of citizenship and a digital divide in our society’.

iamtheCODE seeks to mobilise businesses, governments, investors and industry leaders from around the world, striving to achieve the goal of educating 1million women and girls in computer coding skills by 2030. iamtheCODE runs digital clubs, hackathons and mentorship programmes in many different countries, with the aim of using creativity, technology and coding in different subject areas to promote learning in an engaging and interactive way.
Air Social is a digital marketing agency based in the heart of Guildford, headed up by

Alex Vinall

Managing Director, Alex Vinall. 9 years ago Alex launched her own traditional PR agency which evolved along with the social media revolution to become Air Social Marketing Agency. The agency focusses on guaranteeing leads through digital media channels whilst also providing PR, web design, branding, video, content creation, SEO and direct email marketing services.

Alex has always had a passion for the local community, and is particularly familiar with the difficulties and barriers that many women face when returning to work after taking time out to start a family. ‘It’s a story that I hear all the time, educated women who have much to give an employer but who lack the skills to enter the extremely competitive and increasingly digital job market.

We want to not only reach out to these women but also engage with younger women and girls who might have been put-off subjects that have traditionally been male-dominated.’

IamtheCODE has already successfully run a number of digital and coding clubs in Guildford and is hoping to draw upon the support of Air Social to broaden the scope of education and have a greater impact in Surrey. The two organisations are already working together to set up coding clubs in local schools, with all equipment and lesson plans provided by iamtheCODE.

The collaboration between iamtheCODE and Air Social is shaping up to be an exciting one as plans are made to widen the scope of iamtheCODE in the local area. Mariéme comments, ‘I was keen to work with Alex and her agency as I know that she understands our cause and, as a respected local businesswoman, I know that she will add great value to the iamtheCODE movement and its influence both at home and abroad’.

If you would like to start up a coding club in your school, you can get in touch with Alex here

Coding equipment will be given to your school free of charge, and full training will be provided to parents and teachers who would like to run the club at their school.

Air Social iamtheCode logo

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