If your business has had a new website, or if you have had some creative design work done, it is likely you will have undergone a discovery session.
But what exactly is this? Well, on a basic level a discovery session is a meeting in which a project manager can get to know you, and your business. They use this to shape their vision of what you want, and direct the creative process. This is incredibly important, and can make or break a project. As well as getting to know you, the session also helps you get to know them, and what creative direction they may want to take for your site.
Here are the 5 main reasons we see a discovery session as one of the most important parts of any new website:
Your website represents your brand
It needs to sell who you are, what you do, and why you are the best. A discovery session gives us the opportunity to build a complete image of your business; it allows us to formulate a design and style direction, and allows us to make user journey decisions based on your type of customer.
Websites are complicated
There is unfamiliar terminology and plenty of rabbit holes to get lost down. A discovery session gives us the opportunity to get everyone onto the same page, providing a sturdy launch-pad for the project. We love questions and this is certainly the time to ask as many as possible.
Web projects take as much time as they need
Feeling comfortable and offering honest and frank feedback when required can save a huge amount of time and will keep a project running in the correct direction. A discovery session is a great opportunity for us to get to know you, and vice versa.
It’s likely that when you begin a web project you won’t have an incredibly clear idea of what you want
The opportunity to explore ideas and inspirations gives us the chance to understand your vision. It allows us to envisage what you want to achieve and also to make sure it is in-line with the original scope for your website.
The discovery session is integral to making sure that the expectations of the business marry up to the vision of the developer. The discovery session gives us the ability to create a detailed project scope, ensuring that expectations are managed on both sides of the table.
There are of course many more benefits to having a detailed discovery session to start off a new web project, however these are certainly the key ones. The most important thing to take away from this is that a discovery session is about communication; it’s about talking through your ideas, talking through our ideas, and looking in detail at what the end result of the project could be.
If you would like to talk with us about a new website or design project you have coming up, why not get in touch here?