CAMPAIGN CREATORS: Emma Reed of @EMMASHOESTYLINGYOU & Kate Taylor of @KATETAYLORCREATIVELIVING
AIM: To celebrate women’s achievements in support of the press for progress 2018 International Women’s Day Campaign.
ETHOS: To share stories of women whose achievements we admire, to cheerlead for women to inspire and promote confidence.
We’d like the stories to champion all sorts of achievement from tiny to huge, with the aim of highlighting that sometimes even the little wins mean a lot.
This is all about inspiring other women and creating confidence – it can give us a huge burst of often needed confidence to know someone’s got our back and is cheerleading us from the sidelines.
METHOD: It’s completely up to you how you would like to cheerlead, and we have a couple of ways you might like to get involved:
- Post a pic of the person you’re cheerleading for .
- Post a pic of yourself cheerleading for them. * see pic of Emma demonstrating the pose below.
Then pass it on by tagging 5 friends to encourage them to do the same with the hashtags:
#cheerleadingforconfidence #pressforprogress #internationalwomensday2018
Please also tag campaign creators: @emmashoestylingyou and @katetaylorcreativeliving
CAMPAIGN LAUNCH: 5th March onwards International Women’s Week.
PLATFORMS: Instagram / Facebook / Blogs / Linked In.
EMMA AT END OF SHOOT TAKEN ON DAY OF ‘STORM EMMA’
*CHEERLEADING POSE: HIGH PUNCH UP
ABOUT INTERNATIONAL WOMEN’S DAY
The International Women’s Day 2018 campaign theme is #PressforProgress
To find out more click here: https://www.internationalwomensday.com/PressforProgress
ABOUT EMMA REED:
Emma is a personal stylist who understands the emotional connection women have with our wardrobes and that confidence comes
with the right outfit. Emma’s mission is to help woman feel confidence through their clothes, whatever their age, size or shape.
Find out more about Emma at www.emmashoe.com
ABOUT KATE TAYLOR
Kate is a creativity and empowerment coach on a mission to help others live life full of creative expression in order to live
well, work well, and feel good. Kate brings creative spark, magic, and a bit of rock n’ roll colour to her client’s lives.
Find out more about Kate at www.katetaylor.co