We are pleased to announce that Air Social is teaming up with iamtheCODE to help reach out, inspire and educate young women and girls in coding and other digital skills.
iamtheCODE is a global movement run by Surrey resident Mariéme Jamme. Mariéme has lived locally for the past 25 years and over the coming months is keen to provide iamtheCODE training in coding, robotics and technologies related to STEAMD (Science, Technology, Engineering, Arts, Mathematics, and Design) subjects to schools and women’s clubs across the county.
Mariéme believes that a new, bold vision on female education is imperative in order to create the world’s next digital leaders. She states, ‘the evidence shows that if we do not break down barriers and help move women and girls into the technology industry, we will be creating layers of citizenship and a digital divide in our society’.
iamtheCODE seeks to mobilise businesses, governments, investors and industry leaders from around the world, striving to achieve the goal of educating 1million women and girls in computer coding skills by 2030. iamtheCODE runs digital clubs, hackathons and mentorship programmes in many different countries, with the aim of using creativity, technology and coding in different subject areas to promote learning in an engaging and interactive way.
Air Social is a digital marketing agency based in the heart of Guildford, headed up by
Managing Director, Alex Vinall. 9 years ago Alex launched her own traditional PR agency which evolved along with the social media revolution to become Air Social Marketing Agency. The agency focusses on guaranteeing leads through digital media channels whilst also providing PR, web design, branding, video, content creation, SEO and direct email marketing services.
Alex has always had a passion for the local community, and is particularly familiar with the difficulties and barriers that many women face when returning to work after taking time out to start a family. ‘It’s a story that I hear all the time, educated women who have much to give an employer but who lack the skills to enter the extremely competitive and increasingly digital job market.
We want to not only reach out to these women but also engage with younger women and girls who might have been put-off subjects that have traditionally been male-dominated.’
IamtheCODE has already successfully run a number of digital and coding clubs in Guildford and is hoping to draw upon the support of Air Social to broaden the scope of education and have a greater impact in Surrey. The two organisations are already working together to set up coding clubs in local schools, with all equipment and lesson plans provided by iamtheCODE.
The collaboration between iamtheCODE and Air Social is shaping up to be an exciting one as plans are made to widen the scope of iamtheCODE in the local area. Mariéme comments, ‘I was keen to work with Alex and her agency as I know that she understands our cause and, as a respected local businesswoman, I know that she will add great value to the iamtheCODE movement and its influence both at home and abroad’.
If you would like to start up a coding club in your school, you can get in touch with Alex here
Coding equipment will be given to your school free of charge, and full training will be provided to parents and teachers who would like to run the club at their school.